Monthly Archives: February 2011

Will You Two Get Married Already?

By Keith M. Manzella One thing I often hear when planning a marketing campaign is “where to fit in the social media component?” Wait, what? This just in… social media has become a traditional channel especially if you are talking … Continue reading

Posted in Uncategorized | Leave a comment

When Marketing to Kids, Don’t Forget to “Value” Mom!

By Keith M. Manzella As marketers, we are all familiar with the power that “kid influence” has over household purchase decisions. The tried-and-true “Nag Factor”– advertise to kids and they will pester Mom to buy – is the recipe for … Continue reading

Posted in Uncategorized | 1 Comment