Monthly Archives: January 2012

Making Honeycomb Rock with Tweens

Honeycomb’s core target is the oldest in the Post kids portfolio. Connecting in a relevant way with these brand fickle tweens is challenging to say the least. Looking to separate themselves from their younger peers, tweens value access to what’s … Continue reading

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The WWE Feud That Made Pebbles a Sales Superstar!

I never thought that a WWE Superstar feud could help to sell Fruity Pebbles, but it did just that. When Dwayne “The Rock” Johnson compared fellow WWE Superstar John Cena’s brightly colored wardrobe to a bowl of Fruity Pebbles, the … Continue reading

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