For years, toddlers have started their mornings watching their favorite furry friends, Elmo, Cookie Monster and Big Bird on Sesame Street; now, through a partnership with Sesame Workshop, they can enjoy these trusted characters at the breakfast table. New Post Sesame Street cereal leverages graphics of familiar characters large on the face panels appealing to both moms who know and trust Sesame Street and to toddlers garnering at shelf kid request.
Toddlers who can’t yet speak, recognize the large graphic characters and point to the boxes on shelf. While a front panel nutrition claim educates mom about product health benefits, box backs educate toddlers with activities developed closely with Sesame Workshop. Each of the three skus feature two different back panel activities providing a total of six character specific educational activities on shelf at the same time.
The very name of the product, “C is for Cereal,” starts off the learning process. “As a doctor who is also a mom to two young children, I’m thrilled to find a product that is a healthy option for my kids and was created with their specific nutritional and functional needs in mind,” said Dr. Roshini Raj, consulting physician for Post Sesame Street Cereal. New Post Sesame Street Cereal is available at Walmart and grocery stores nationwide.
“It is great to see Post marketing a healthy, low sugar, whole grain cereal to kids,” said Margo Wootan, director of nutrition policy at the Center for Science in the Public Interest. “We need more companies to make healthy eating fun for kids and easy for parents.”
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