Team Pebbles Leverages World Cup Excitement!


 Two professional American soccer players join Team Fruity and Team Cocoa as part of a friendly competition between Fruity and Cocoa Pebbles to see which cereal is more popular among fans! American soccer player Omar Gonzalez of the Los Angeles Galaxy will join Team Captain, WWE Superstar John Cena, on Team Fruity. American Olympic gold medalist and forward of the Portland Thorns, Alex Morgan, will join professional basketball all-star and Team Captain Kyrie Irving on Team Cocoa.


 “We are thrilled to add such great soccer talent to the Team Fruity and Team Cocoa rosters, especially as the sport continues to become more popular among kids and parents alike,” said Sue Fruzzetti-Reich, Senior Brand Manager at Post Foods, LLC. “Our team captains, John Cena and Kyrie Irving, have done a tremendous job leading their respective teams this year and drumming up team spirit among all Pebbles fans. We are looking forward to having Alex and Omar join the Team Pebbles campaign and rally support among their fans.” Since January, Pebbles fans of all ages have been asked to choose their allegiance to Team Fruity or Team Cocoa. Online, fans can share their support for their favorite Pebbles flavor by visiting and downloading an interactive app encouraging fans to vote, take photos, and play minigames. By completing simple online challenges and sharing them through Instagram using their team’s hashtag (#TeamFruity or #TeamCocoa), fans become eligible to win prizes such as gift cards, iPads, or Alex Morgan and Omar Gonzalez signed merchandise.


“Joining Team Fruity is a dream come true for a flavor-seeking fanatic like me,” said American soccer player Omar Gonzalez. “I’m prepared to go head-to-head with Alex and Team Cocoa with the hope of helping Team Fruity take the lead as the most well-liked Pebbles flavor – even if it means going into extra time!” Fans will be able to collect Fruity Pebbles boxes featuring Omar Gonzalez on store shelves. Additionally, Omar’s Fruity Pebbles boxes will feature limited edition Kickin’ KaBluey Green flakes. Cocoa Pebbles boxes featuring team member Alex Morgan will also be available in May. “As a lifelong soccer player, I understand the power of team spirit and am pumped to be joining Team Cocoa,” said American soccer player and Olympic gold medalist Alex Morgan. “While Omar has some good moves on the field, we’ll see if Team Fruity can keep up with the chocolate-fueled fans of Team Cocoa.”

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