Post Pebbles Serves Up a Blast of Awesome!

With no new Flintstones entertainment on air, Post was faced with the challenge of keeping the Pebbles cereal brand relatable to today’s kids. I needed to create a fresh brand positioning that would resonate with kids, stay true to the brand’s founding equities yet stand apart from anything Bedrockian.

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Celebrating the product’s core taste and color equities, a campaign was created which positioned the cereal as star rather than the Flintstones. Visual articulations of the brand’s promise of providing an over-the-top taste experience were developed.

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In “A Blast of Awesome!” relatable kids are featured in aspirational scenarios where fun is taken to ridiculous extremes, blasting the ordinary into extraordinary awesome taste adventures.

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For more great brand building ideas, visit http://www.keithmanzella.com

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