Post Pebbles Serves Up a Blast of Awesome!

With no new Flintstones entertainment on air, Post was faced with the challenge of keeping the Pebbles cereal brand relatable to today’s kids. I needed to create a fresh brand positioning that would resonate with kids, stay true to the brand’s founding equities yet stand apart from anything Bedrockian.

00032_CP 11oz_GPI_C

Celebrating the product’s core taste and color equities, a campaign was created which positioned the cereal as star rather than the Flintstones. Visual articulations of the brand’s promise of providing an over-the-top taste experience were developed.

00032_FP 11oz_GPI_B

In “A Blast of Awesome!” relatable kids are featured in aspirational scenarios where fun is taken to ridiculous extremes, blasting the ordinary into extraordinary awesome taste adventures.



For more great brand building ideas, visit

This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s