With no new Flintstones entertainment on air, Post was faced with the challenge of keeping the Pebbles cereal brand relatable to today’s kids. I needed to create a fresh brand positioning that would resonate with kids, stay true to the brand’s founding equities yet stand apart from anything Bedrockian.
Celebrating the product’s core taste and color equities, a campaign was created which positioned the cereal as star rather than the Flintstones. Visual articulations of the brand’s promise of providing an over-the-top taste experience were developed.
In “A Blast of Awesome!” relatable kids are featured in aspirational scenarios where fun is taken to ridiculous extremes, blasting the ordinary into extraordinary awesome taste adventures.
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