Category Archives: Uncategorized

DC’s New Logo: Through a Glass Not So Snarkly

A guest column I penned for my friends at Bonfire Agency. Read the original post here: ow.ly/JAGS300qBmb After only four years, DC Comics has changed its iconic logo. Or, more accurately, changed it back. Even if you’ve never read a comic … Continue reading

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Package Design for the Zombie Shopper.

Something scary has happened to us, not only as a society, but as shoppers. We’re…changing. Auto-play videos dominate our Facebook scroll. Our kids communicate with Emojis. Short form videos are replacing TV as the go to entertainment choice of Millennials. … Continue reading

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Post Pebbles Serves Up a Blast of Awesome!

With no new Flintstones entertainment on air, Post was faced with the challenge of keeping the Pebbles cereal brand relatable to today’s kids. I needed to create a fresh brand positioning that would resonate with kids, stay true to the brand’s … Continue reading

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Hungry-Man Laughs Along with the Millennial Male

When did it happen? When did a salad become a meal? When did a coffee become a double foam, non-fat, mocha latte? It’s time to answer the call of your stomach and eat what you love. It’s time to eat … Continue reading

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Team Pebbles Leverages World Cup Excitement!

 Two professional American soccer players join Team Fruity and Team Cocoa as part of a friendly competition between Fruity and Cocoa Pebbles to see which cereal is more popular among fans! American soccer player Omar Gonzalez of the Los Angeles … Continue reading

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Post Pebbles Makes Every Day An Adventure!

When Post asked Eastwest Marketing Group to come up with new activities for the back panels of Cocoa and Fruity Pebbles, we viewed the assignment as an opportunity to establish a fresh brand positioning for Pebbles as well as provide … Continue reading

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Changing Faces is Big News for Post!

Has John Cena wrestled Fred Flintstone off of Pebbles face panels? Yes, it’s true…but only for a limited time. Even though the graphic change to Pebbles face panels is temporary, the on-shelf impact and online buzz will certainly last a … Continue reading

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